Located in Soho, NYC, Cadillac House is a 12,000 square foot experiential space showcasing a curated lifestyle and culture content that defines the brand's core values. From concerts to interactive art installations, Cadillac House was designed as a venue where innovators and creators can meet and find inspiration. This responsive website and CRM campaign showcase the space and events through immersive full-bleed imagery, bold type treatments and a sleek and simple user experience on any screen size.

Built Ford Proud

National print campaign highlighting Ford’s core values and its mission to help build a better world. These weekly ads focused on a variety of topics including engineering achievements, green initiatives and Ford’s role in promoting social equality. Examples include celebrating female employees on Woman’s Day and highlighting the career of the world’s first African American car designer.

Agency: Organic/BBDO Role: Art Direction

Hyatt Hotels was looking to improve the guest experience by better serving the needs of women and redefining the culture within the organization. The New Hyatt Experience focuses on health and wellness, improved communication and a host of new products and amenities. This micro-site communicates Hyatt’s new commitment to these values.

Client: Hyatt
Campaign: Hyatt Experience
Role: Art Direction
Agency: BBDO New York

Social media creative for Telemundo’s coverage of the 2022 FIFA World Cup in Qatar. Posts include static and video reels that capture the unique energy and passion of Telemundo’s coverage. The animated reels highlight legendary athletes, broadcast talent and historic moments in World Cup history. Posts also keep the audience engaged with live updates and scores up until the final tournament.

Aflac wanted to celebrate people’s comebacks from an illness or injury. This microsite, iMadeAComeback.com, allows visitors to submit and share their comeback story as well as read and congratulate other people on their return. 

Client: Aflac
Campaign: Everyday Comebacks
Role: Art Direction / Design
Agency: Publicis New York

Memorial Hermann is an internationally renowned hospital network in Houston, TX. We were tasked with overhauling the design language for their digital platform and advertising materials. Through patient’s heartfelt personal stories of courage and triumph, we were able to highlight the achievements and care available at their Cancer Centers, Heart & Vascular Institutes and Sports Medicine Centers.

Redesign of the Publicis website which represents all offices in the North American region. Publicis New York is the flagship office of the North America network, which includes Riney in San Francisco, and Publicis and Publicis Modem offices in Toronto, Montreal, Seattle, Dallas, Indianapolis, Boise, Calgary and Windsor.